Principal Program Manager, Go-To-Market
About the role
About GitLab
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100 trust GitLab to ship better, more secure software faster.
GitLab is an open-core software company that develops the DevSecOps orchestration platform, used by more than 100,000 organizations and 50 million people. Our mission is to unlock every team to ship trusted software at the speed of imagination.
Software is increasingly built by machines and directed by people. When agentic coding tools accelerate without context, governance, and lifecycle control, teams get speed with chaos. GitLab enables speed with control: customers deploy agents across the software development lifecycle (SDLC) with the orchestration, context, security, and governance to ship trusted software at scale.
Role Overview
As Principal Program Manager, Go-To-Market, you own two equal pillars of go-to-market execution for Product & Technical Marketing (PTM). You are the strategic and hands-on architect behind GitLab's high-stakes minor and major launches, redesigning the launch operating model with AI agents at its core so customers discover, adopt, and experience GitLab with precision.
You also run program management on key initiatives that span Product Management and Product Design through Growth Marketing, Comms and Social, and Field Enablement, wherever those motions depend on PTM. PTM is responsible for product and solutions marketing, technical writing and documentation, developer advocacy, and globalization, and acts as the glue between these functions across a variety of go-to-market initiatives.
Key Expectations
- AI-first by default: When programs still run on many manual steps, convert that work into team-wide AI workflows, either by shipping the automations yourself or by partnering with the AI Transformation Owner (ATO) for the marketing organization to drive shared skills, adoption, and governance.
- Proactive program leadership: Drive solutions with stakeholders as dates approach, design decision stages so tradeoffs land early, and redesign stages and workflows when product roadmap, growth priorities, or major launch decisions change.
- Create clarity in ambiguity: Frame the problem, present options, and drive decisions with stakeholders.